Adrian Krion
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Advisory

Clear thinking and practical execution at the intersection of AI, Web3, and digital product.

I work with founders and leadership teams that need a senior outside perspective — someone who can bridge technology, product, and business without losing the plot.

Contact Adrian Ways to work together

Core areas

Where I spend most of my time.

01 / AI strategy

Define where AI belongs in the product.

I help teams define where AI belongs in the product, what the user value actually is, and what should be built first.

  • AI product strategy
  • Use-case selection
  • Workflow design
  • Agent-based product concepts
  • Roadmap prioritization
  • Launch sequencing
02 / Web3 strategy

Find the leverage — avoid the friction.

I help companies identify where Web3 creates actual leverage and where it only adds friction.

  • Blockchain use-case validation
  • Wallet & onboarding strategy
  • Digital ownership models
  • Incentive & token design
  • Marketplace & ecosystem strategy
  • Partner ecosystem planning
03 / Product & ecosystem

Design for adoption, retention, and defensibility.

I help teams think beyond single features and design systems that drive adoption, retention, and defensibility.

  • Product architecture direction
  • Marketplace design
  • Community & network effects
  • Creator & participant incentives
  • Ecosystem expansion strategy
  • Platform business-model thinking
04 / Positioning & GTM

Explain what you do in a way the market can understand.

I help emerging-tech companies explain what they do in a way the market can actually understand.

  • Messaging strategy
  • Offer design
  • Category framing
  • Narrative development
  • Launch positioning
  • Founder communication support

Ways to work together

Four shapes of engagement, chosen for the problem.

Most engagements start with a focused conversation and scale from there. Each format is designed around the actual question — not a fixed package.

Format 01Focused

Strategy session

A focused deep dive on one product, market, or strategic question. Pre-read, discussion, and a written summary with recommendations.

Best for: a specific decision or fork in the road.
Format 02Ongoing

Advisory retainer

Ongoing support for founders or leadership teams that need a senior outside perspective. Regular working cadence, on-call async.

Best for: operators building through an ambiguous phase.
Format 03Team

Working session or workshop

A structured session around product strategy, AI adoption, Web3 implementation, incentives, or go-to-market — facilitated with the team.

Best for: aligning leadership or kicking off a new workstream.
Format 04Selective

Longer-term strategic role

Selective involvement with companies where there is strong fit and real leverage — board, advisory board, or senior operator capacity.

Best for: teams I can help meaningfully, over time.

Good fit

I'm usually most helpful when:

  • — The market is noisy.
  • — The product is complex.
  • — The story is unclear.
  • — The team is deciding what not to do.
  • — Leadership needs someone who can bridge technology, product, and business.

Get in touch

If that sounds relevant, send a short note on what you're building and where you're stuck.

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